Zebrafish transparency provides a process for practical, creative resolution of business intelligence inefficiencies or issues that looks for an improved future result.

Today the “knowledge revolution” is upon us, but the hearth of this revolution is not the electronic links common in every office. Ironically, while the knowledge revolution is inspired by new information systems, it takes human systems to realise it. This is not because people are reluctant to use information technology. It is because knowledge involves thinking with information. If all we do is increase the circulation of information, we have only addressed one of the components of knowledge. To leverage value-creation-focused knowledge, we need to enhance both thinking and knowledge.

Zebrafish transparency is offering the essential ability of design thinking by building communities that cross teams, disciplines, time, space and business units. Thus we combine projects and portfolios with empathy, creativity and rationality to meet user needs and drive business success. Unlike analytical thinking, design thinking is a creative process based around the "building up" of operations, business intelligence or new ideas. There are no judgments early on in design thinking. This eliminates the fear of failure and encourages maximum input and participation in the ideation and prototype phases. Outside the box thinking is encouraged in these earlier processes since this can often lead to creative value-and customer focused solutions.

Zebrafish transparency and design thinking is your next competitive advantage. We explain that to innovate and create real value, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery to heuristic, to algorithm. As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.