Managers, looking to cure their organizational ills, rely mostly on obsolete knowledge they picked up in school, long-standing but never proven traditions, patterns gleaned from experience, methods they happen to be skilled in applying, and information from vendors. However, we could learn a thing or two from practitioners of evidence-based medicine, a movement that has discovered the Zebrafish methodology to first correctly analyse and then cure the illness: "Researchers at Children's Hospital Boston have created a fish that is transparent throughout its life. The new fish allows scientists to directly view its internal organs, and observe processes like tumor metastasis and blood production after bone-marrow transplant in a living organism." Source: http://www.sciencedaily.com

Analogically the challenge for the business world is to correctly analyse the current or future business ineffectiveness in an organization and then to cure it via grounding team and individual decisions in the latest and best knowledge of what actually works best. In some ways, that's more difficult to do in business than in medicine because the evidence is weaker in business: Many people claim to be a management expert. However, it makes sense that when managers act on better logic and strong evidence, their companies will beat the competition.

As a consequence, the logo of the company represents a standard for transparency in the business world for sound and well-informed decisions.

Moreover Zebrafish International is a member of the Stanford based DPN (Decision Professionals Network): DPN is a part of the Decision Analysis Community the learning and dissemination of decision competencies by sharing knowledge and best practises. As a consequent we organize modeling forums and training activities to increase awareness in academics and research. Specialized research fields focus especially to the transportation, telecommunications and regulatory domain, highlighting value based management. In collaboration with partners around the world, Zebrafish International's specialized skills support clients with respect to research and development, business engineering and environmental solutions.